Structure Beats Hope™

Outbound systems built in your CRM. You keep everything I build.

I'm a GTM engineer. I find what's already working in your data and deals, build the outreach and follow-up system around it in your own accounts, and train your team to run it. Nothing hidden: you see every lead, message and meeting as it happens.

The problem

The data, the deals and the ideas are there. The system isn't.

Target lists live in spreadsheets. Outreach depends on one person remembering. The CRM is half set up, and nobody can say which accounts are warming up.

It isn't a people problem. It's a structure problem.

In 2025
157
Pre-booked meetings
€4.5M+
Pipeline generated
15
Events managed
9
Sectors covered
3
New customers won for clients
How I build

Find what works. Prove it. Build it in.

Find what works

I start in your CRM: the deals you won, the ones you lost, and why.

Build it in

Verified contacts, target lists, LinkedIn and email working as one sequence, and every reply logged in your CRM automatically, all in your own accounts.

Prove it, then pass it on

I run it until it's working, then train your team to keep it going. Support is there if you need it.

Meetings in Motion™

Exhibiting at a show? Meetings booked before you arrive.

Before the show

I build a list of the companies you want to meet, find the decision-makers, and run LinkedIn and email outreach in your leader's voice.

During the show

Your team walks in with confirmed meetings, briefed and in the diary.

After the show

I follow up within two working days, log every outcome in HubSpot and keep the conversations moving.

Case study

4 meetings, 1 new client: pre-event outreach for a London advertising agency.

85
Qualifying companies
4
Meetings booked
£60K+
Annual client contract

“Ahead of the Travel Tech Show, Claire took our pre-show outreach completely off our plate. She ran LinkedIn and email outreach on my behalf, got in front of the right decision makers, and had meetings booked before we arrived.

We went into the show with a full diary instead of hoping to bump into the right people, and one of those meetings turned into a new client, a leading boutique travel brand.

If you want your events to deliver business value, I’d recommend Claire.”

Paul AdamsFounder, Tambo (now part of Luzern eCommerce)
Who does what

You own the systems. I build what runs inside them.

Area
Your team
Me
Account selection
Sales picks and approves the accounts
Research, tiering and buying-committee mapping
Content and ads
Thought leadership, paid ads, creative
Put that content in front of the right people through outreach
Outreach
Approves messaging, takes the meetings
LinkedIn and email, written in your leader's voice with their approval, with personal follow-up
CRM
Owns it, permanently
Builds the structure, scoring and reporting inside it
Tools
Owns the accounts, in your own name
Recommends what you need, sets it up and builds the workflows
Closing
Discovery, proposals, deals
Hands over warm conversations with context
What I report on

After every show, a full report.

After every event and campaign you get a full report, so you can see exactly what it produced.

Companies identified
Contacts found
Emails sent
LinkedIn connections made
LinkedIn messages sent
Appointments booked
Not-interested responses, and why
Who's engaging most, using lead scoring
Best-performing companies and segments
The COG difference

Everything I build, you keep.

Every tool, workflow, lead and message is set up in your own accounts, not mine. You see it all as it happens.

Sending is set up to protect your domain, so outreach never puts your name at risk.

When the build is done, it's yours to run, and I'll show your team how.

Your pipeline already has the answers. Let's build the system around them.

Free resource

The 6-Week Pre-Show Meetings Checklist: the week-by-week plan for booking meetings before your next show.

Get the free checklist