The account system your team runs, built in-house.
I build it with you, launch it with your team, support the first cycle, and train them to run it.
The pieces exist. Nothing joins them together.
A target list somewhere, a CRM half set up, outreach that depends on one person remembering.
Nobody can say which accounts are warming up or why.
Most teams can't prove their account-based work is paying off, because nothing joins it together.
I build it. You own it.
Account model
Your ICP, tiered accounts and the buying committee in each.
Persona guides for sales
What each role cares about and the best way back into the conversation.
HubSpot structure
Account records, lead and engagement scoring, and workflows that flag who's warming up.
The playbook
Every step written down, so your team can run it without me.
Know who's looking — then turn it into a lead.
Most intent tools stop at a notification. Signal Watch™ doesn't stop there.
When intent data shows a target account researching a relevant topic — or visiting your website — that signal starts a process, not an alert:
- The account is qualified against your ICP
- Contacts are enriched and added to HubSpot
- Key stakeholders are followed on LinkedIn and invited into your newsletter
- HubSpot tracks who opens, clicks, and engages
- Engagement becomes a lead, ready for your team to follow up
You don't get a list of names who might be interested. You get a warmed, tracked account with a lead attached — inside your own CRM, from day one.
I launch it with your team, support the first cycle, then leave it running in-house. Ongoing support is optional.
A system I build for your team to run.
I build the system and the process. Your marketing team keeps the ads and content; the system makes sure sales knows who engaged with them. Any tool subscriptions are taken out in your own name, so you own them. We agree what's needed during scoping.