Walk into your next show with meetings already booked.
The week-by-week plan I use with B2B exhibitors, from six weeks out to the fortnight after the show. One page. 22 practical steps. No fluff.
157 meetings booked across 15 events.
Decide what a good show looks like.
Set a meetings target, pick your target accounts, name who owns outreach and follow-up.
Find the people, start the conversation.
Decision-makers, LinkedIn first, then a first email with a real reason to meet.
Follow up and fill the diary.
Follow-ups that add something new, and calendar invites the moment someone says yes.
Protect every meeting.
Confirm the day before, brief the stand team, capture notes straight away.
The first 10 working days.
Follow up within 2 days, get scans into the CRM, and reach the accounts you missed.
Most teams know all of this. The hard part is finding the time to do it while the show itself is being organised.
Six weeks is the minimum if you run it yourself. If you want me to run it, start eight weeks out.