Closed-lost isn't closed forever.
The deals you lost are still in your CRM. I find the ones worth reopening.
Some lost deals are worth another conversation.
Every sales team has a pile of deals marked closed-lost. Most were never a hard no. The timing was wrong, the budget wasn't there, or the ask was too big.
Those companies already know you, and nobody has gone back.
Lost & Found is a 4–6 week sprint where I go back for you, inside your own CRM.
Five steps, inside your own CRM.
Review the pile
I go through your closed-lost deals from the last two years and sort them by the real reason they stalled: timing, budget, scope, a competitor, or no decision.
Pick the ones worth reopening
Together with your sales team, we choose the best-fit accounts and check who has changed role, joined or left since. I also check which of your past champions have moved company. They're often the warmest way back in.
Write a new way back in
A re-entry message for each reason and each decision-maker, so nobody gets "just checking in".
Reach out
LinkedIn and email, written in your leader's voice, with every reply handled personally.
Hand over
Any conversations that reopen go to your sales team with the full history attached.
A fixed scope, agreed up front.
Established B2B companies with a sales team and at least a year of deal history in their CRM. It also works for leads from past trade shows that were never followed up properly.
I don't run paid ads or create campaign content. If the review shows a pattern marketing should know about, I'll tell you.
Is your closed-lost pile worth a sprint?
A 30-minute call to look at the size of the pile and whether going back is worth it.