The engineer behind the pipeline.
COG has two meanings. Professionally, it's my initials, Claire O'Gorman. Personally, it's how I work: the cog that makes the whole machine run.
I was supporting a client through a major trade show. They arrived unprepared, walked the floor hoping to meet the right people, and left with a handful of business cards and no clear next steps. It was expensive, exhausting, and impossible to measure.
I thought: what if we treated events like ABM campaigns? What if we identified target accounts ahead of time, reached out before the show, booked meetings in advance, and tracked every outcome properly?
So I built the system. I combined everything I'd learned about outreach, data, CRM workflows and structured multi-channel campaigns, and applied it to events. Clients started arriving with agendas, meeting pre-qualified prospects, and leaving with pipeline they could actually measure.
That's when COG Consulting was born. Not as an agency, but as a GTM engineer: I build the system in your own accounts, prove it works, and leave your team able to run it.
I've worked across industries, teams and tools, setting up CRM systems, building target lists, creating content, and supporting companies through every stage of sales and marketing change. I've seen what works, what doesn't, and how to put the right plan in place quickly.
Today that means planning and running the whole programme: choosing the target accounts, designing campaigns around events and outbound, nurturing the conversations that aren't ready yet, and reporting on what each one produced.
In HubSpot, I create and track leads, set up lead scoring, and work with marketing on engagement, so you can see who's warming up and act on it.
I'm not the face of your company. I'm the essential piece that keeps the engine running consistently: practical, proactive and easy to work with.
I'm curious by nature. New tools, new teams, new ways to solve the same old pipeline problem all genuinely interest me. That's part of why this works: I'm not running a script, I'm paying attention. And the reason any of it matters is simple. I want the people I work with to see a real difference, not just a report.
I'm also changing all the time, deliberately. AI in particular has reshaped how I build lists, research accounts, write sequences and run follow-up. The way I did things last year isn't the way I do them now, and it won't be the way I do them next year. You're never buying a fixed playbook from me. You're getting someone who keeps testing, keeps adopting what's better, and brings the current best version of the system to your pipeline.
I work in the open. I build inside your tools, stay close enough to your sales and marketing to know your deals and priorities, and show your team how everything works, so nothing depends on me.